Price
The GFX100S will release at $5,999. That’s an awesome price, in my opinion. The GFX100, which is a similar spec’d camera released at $9,999. With the GFX100S, we’re getting a camera that has the same image capabilities, but it’s smaller and lighter! If you are serious about printing, in any form, I think this is a camera that you should consider. Really, there’s nothing like it right now. Hasselblad has medium format cameras, but none at 102 MP or at the incredible size of the GFX100S.
Thoughts
The GFX100S should be applauded as an incredible innovation, a medium format sensor packed into such a small, and ergonomic package is no joke. But, is this camera for you? I think it’s for a niche market. Like I said earlier if you print professionally in any form (studios, galleries, books, etc.) this camera could make a huge difference. If you’re not printing or doing some extreme cropping, I think full-frame mirrorless cameras are just more feature full right now. Take the new a1 for instance, it’s tough to beat that stills/video capability, along with incredible AF AND smaller body. The same can be said for the R5. The GFX100S definitely has its place though and will interest many. It’s already a #1 seller on B&H and Adorama so I think that signals how sought after this camera could be.