Adobe’s Popular $10/mo Plan Missing

Apparently, it was just a ‘test.’

Adobe recently took down from its website the $9.99 monthly subscription plan for Adobe Lightroom and Photoshop that many photographers have grown accustomed to, since its inception in 2013, for post-processing software options.


Did anyone out there see this when it happened? Anyone get upset about it, maybe even start to think about other options?

This really seems like Adobe ‘testing the waters,’ so to speak to see how consumers would react to a price increase, doesn’t it? The $9.99/month option was hidden for some visitors to its website, and in place of the missing insanely popular option, the most affordable option advertised was a $10 monthly plan that included only Lightroom and 1TB of storage. Or, a $20 monthly plan that includes both Lightroom and Photoshop as well as 1TB of storage.

Folks out there certainly weren’t happy, and Adobe apparently heard those unhappy voices. Why would anyone be happy about a price increase?

It turns out that the $9.99 plan is in fact still available, and that the whole thing was just a test, according to Adobe, after-the-fact.  

So here is the ‘skinny’ on the current Adobe lineup of photography-related plans: The Photography Plan comes with Lightroom, Photoshop, and options for 20 GB of cloud storage at $9.99/mo., or 1 TB of cloud storage at $19.99/mo. The Lightroom plan is Lightroom-only for $9.99.

So, was Adobe trying to slide this one in under the radar, or are these ‘tests’ in fact indicative of future price increases coming down the pipeline?

We’ll just have to wait and see, but for now, the $9.99 pricing still exists whether by design or because the voices of the masses were heard.

Kenton Krueger







Kenton Krueger grew up and spent the first 33 years of his life in the corn country of Omaha, Nebraska. After studying aviation at the University of Nebraska Omaha’s Aviation Institute, he “conned” his way into the newsroom at the award-winning Omaha World-Herald where for 3+ years he wrote and photographed news articles on a variety of topics such as community events, travel and even mixed martial arts for the sports department. Yet something was missing. While on backpacking trips to Grand Teton and Grand Canyon National Parks in the mid-2000’s he was quick to realize that the wild lands of the western United States stoked a fire in his heart as nothing else could. This realization led to a relocation to Flagstaff, Arizona, and he hasn’t looked back. He has spent the past several years guiding backpackers, hikers and photographers into the wild places of the American West such as Havasu Falls, Grand Canyon, and Yellowstone National Parks as well as in the Grand Staircase Escalante in southern Utah. In addition to backpacking and camping, his adventures include rock climbing, exploring the slot canyons of southern Utah, mountain biking, and bagging 14ers in Colorado’s San Juan Mountain Mountain Range. Kenton is a trail runner, a former pilot, newspaper photographer, and writer. Kenton looks forward to utilizing his years of guiding experience, combined with his passion and experience behind the lens to provide memorable and unforgettable experiences at the wild places we will visit together.


Don’t Miss the Next Session of BCJ “Live”

Image Review: Landscape Edition

with Matt Meisenheimer & Kenton Krueger
Tuesday, Feb 23rd, 2021 at 11 am (Mountain)