In digital photography and video, the most important thing after the camera is the workstation. There must be a means to upload, process, and share. With higher resolution images, high-quality codecs, and more, the need for an ultra-powerful workstation is higher than ever. Just for sanity – because who likes working on a slow computer.
Another consideration is the associated lifestyle of many digital photographers and videographers. We’re on the move. Traveling to find the best landscapes, the most diverse wildlife, we’re after the best shot. That puts many of us on the road and away from home throughout the year. So, a workstation solution not only needs to be powerful, but mobile.
Apple answered the call.